The first activation to be held at this brand new mall in Simons Town- was a total hit! The central theme of this activation was recycling and sustainability. This earth-friendly theme is what inspired us to come up with the Imagination Toy Store concept. A festive season pop up store was created for families to enjoy. Using recyclables materials only. Mini shoppers along with our special Jellybean Christmas elves built the most outstanding toy creations. Only pictures can do justice to how creative kids can be with recyclable goods!