We worked closely with our client to come up with the perfect Father’s Day event – a DADventure Challenge! Families were invited to attend this adventure-driven event held simultaneously in Cape Town, Johannesburg and Durban. The day started off with a reptile show for everyone to enjoy followed by snack packs for the kids. Once this was done, the DADventure Challenge was on! Families were each given a DADventure Challenge Task Card where they had to complete a variety of adventure-themed challenges in order to win some awesome prizes. There was a buzz in the air as families ran around the store completing challenges while a DJ played music. An MC added to the excitement by randomly giving out spot prizes. Overall a family-friendly event that was enjoyed by all!